Drake - Radar 2023 - hard goods
DRAKE Radar
Over the years, I designed and developed numerous snowboard binding collections alongside boards and boots—the product category that first sparked my passion for design and remains my first love.
Across eight seasons, I was responsible for the design, engineering and colour development of sixteen different binding models, creating products that balanced performance, functionality and a distinctive visual identity.
2023
Drake
Product Design
Every component of these bindings was designed and developed by me in close collaboration with the company's pattern makers and engineers, following the project from the initial concept through prototyping and production.
Each solution was extensively tested both by myself and by the brand's top athletes, working side by side with them to refine ergonomics, performance and reliability through continuous on-snow feedback.
Beyond product development, I also had the opportunity to shape the way these collections were communicated.
Working together with photographers and video makers, I directed and developed a wide range of communication assets, including product photography, campaign visuals, video content and motion graphics, ensuring a consistent visual language from the first sketch to the final launch.
Drake - Radar 2023 - hard goods