DRAKE - snowboard - tao of drake - illustrations - product design - 2022
DRAKE snowboard:
One of a kind
This collection was developed from the ground up as a truly unisex snowboard platform. Both the board and the binding were designed with hybrid characteristics that adapt to different riding styles, creating a versatile setup capable of appealing to a broad range of riders.
The board combines the playful nature of a park-focused shape with the versatility required for all-mountain progression, while the binding delivers a balanced mix of comfort, flexibility and responsiveness. Together, they create a setup designed for creativity, progression and fun, whether on snow, in the park or on urban-inspired features.
2022
Drake Team
Product & Graphic Design
The graphic direction follows the long-standing Tao of Drake concept, a visual theme developed and evolved over multiple seasons.
Inspired by the duality of the Tao symbol, the collection uses the snake as its recurring narrative element, reinterpreting its meaning through a different lens each year according to the overarching collection theme.
For this edition, the central theme was Creation. The snake's role in the story of Adam and Eve is revisited and reimagined, challenging the traditional narrative of original sin and offering an alternative perspective that is more open, contemporary and inclusive. The result is a graphic language that combines symbolism, storytelling and product identity into a cohesive visual statement.
DRAKE - snowboard - tao of drake - illustrations - product design - 2022