Drake Team - Snowboard - 2021 - Illustration
DRAKE Team Snowboard:
through the years
2021
Drake
Digital illustration design
A digital illustration developed through a combination of techniques, spanning from initial sketching to 3D modeling and final digital painting.
The concept draws inspiration from a well-known commercial from the past, reinterpreted in a more playful, subtle, and sensual way. The artwork blends nostalgia with a contemporary visual language, creating a fresh and engaging reinterpretation.
The illustration merges the theme of that year’s collection with the evolving features of the board over time, visually translating its identity, performance, and heritage into a single cohesive image.
Graphic design project developed around a concept that merges historical references with the space theme defining that season.
A female figure becomes the central focus of the artwork, evoking classic iconography while being reinterpreted through a contemporary, futuristic lens. This contrast generates the concept “Space Allure”, where an alluring, expressive outline interacts with extraterrestrial backgrounds.
The visual language blends sensuality and mystery with cosmic imagery, resulting in a graphic style that feels both timeless and forward-looking, while remaining fully aligned with the overall aesthetic direction of that year’s collection.
2022
Drake
Digital illustration design
Illustrations throught the years...
It was a privilege to shape the graphics of this collection for nearly a decade. Throughout those years, trends, technologies and the visual language of the industry evolved significantly, making it essential for the artwork to evolve alongside them while preserving the brand's identity.
Keeping the collection fresh and relevant required constant research and a continuous openness to new influences. Inspiration came from far beyond the snowboard world, drawing from different cultures, creative disciplines, people, travel and everyday experiences. This ongoing process of exploration and cross-pollination allowed each collection to remain contemporary while building on a coherent visual narrative year after year.
Drake Team - Snowboard - 2021 - Illustration