Drake - DF pro snowboard - illustration project
DRAKE DF PRO
freestyle snowboard
2020
Drake Team
Illustration
Graphic design project for a freestyle snowboard, developed as part of a collection entirely inspired by pirate imagery.
The visual storytelling is built around the idea that true value cannot be measured by wealth:
“You can’t eat money” / “Even the king’s riches cannot buy time”.
A concept that reflects freedom, time, and personal choice — core values of freestyle culture.
The artwork translates this narrative into a bold and symbolic visual language, where pirate aesthetics become a metaphor for independence and a non-conventional attitude.
Alongside the graphic design work, I collaborated closely with the product development team on the introduction of new technologies for that season’s collection, contributing to the integration of visual identity, performance, and technical innovation.
Drake - DF pro snowboard - illustration project