KV+, a long-established brand in the world of cross-country skiing equipment, set out to expand its identity into technical sports footwear and lifestyle products. Alongside the design and development of the new footwear collection, I had the opportunity to lead the brand's visual evolution, supporting a complete rebranding that included a new website, a redesigned product range and a dedicated communication strategy.

​

​

​

​

To introduce this new chapter, we developed a series of tailored contents, including indoor and outdoor photo and video productions across both urban and natural environments. The goal was to create a brand film capable of expressing the true DNA of KV+: a balance of performance, movement and everyday freedom.

The result is a visual narrative that reflects the brand's new direction while remaining true to its heritage. A story about sport extending beyond competition, designed for those who embrace an active lifestyle every day.

For Everyday Athletes.